FIRST FRIDAYS CONNECTED

Digital campaign for an annual concert event hosted by Natural History Museum called First Fridays Connected.

Every year, the Natural History Museum of Los Angeles County presents a series of concert experiences spanning five months. For 2021, from February to June, NHM showcased a collection of musical acts, DJ sets, and panel discussions, each month covering a specific theme that includes science, nature, climate, food, arts and culture. These themes are reflected in the artwork for each set of promotional videos and postings with its own unique color palette and imagery. The culmination of these visual elements resulted in a connected visual world that threads together the melting pot that is the community of Los Angeles, all intersecting together in colorful and harmonious combinations.

Received an Honorable mention at the 2022 Graphis Design Annual competition.