Santa Clarita Diet

Packaging design for the press kit for Netflix’s Santa Clarita Diet. The concept was to create a kit for a diet of cannibalistic consumption. Design elements such as color palette and aesthetic are an extension of the show’s existing key art and style guide. The package contains one “finger bar”, a human finger to be consumed as an energy bar and a blender bottle for blended blood shakes. Also included is a tip on card of testimonials endorsed by the stars of the show, translated in multiple languages for Netflix’s international distribution. 

Shortlisted for a Clio Award for Television/Streaming Press/Influencer Kits & Collateral in 2017.