L.A. UNDERWATER

Key art and campaign design for L.A. Underwater, a marine themed exhibition at Natural History Museum of Los Angeles County. Using animation, ocean imagery, and state-of-the-art 3D renderings of marine life, this print and digital campaign showcases the museum’s extensive marine life collection, innovative technology used to collect and visualize scientific data, and create an immersive experience for the visitors to act as marine biologists exploring the depths and discovering all the wonders of the ocean.

Title Animation

The L.A. Underwater title is animated to mimic marine life rising out of and descending into the depths of the ocean.

Title Animation Projection

The title animation is the first visual visitors see when entering the exhibition through a large projection wall displaying the title in both English and Spanish, followed by sponsors. The animation serves as a preview of the immersive experience of being surrounded by ocean life throughout the space.